MEDIA

Whether you are looking for images/video for a property for sale, AirBNB unit for rent, or an event space for rent, hiring a professional photographer is the best way to go EVERY time. The images your customer sees on the screen are your opportunity to make a lasting first impression. Using sub-standard images will certainly hurt the effectiveness of your marketing efforts. Choosing a professional is your opportunity to take that first step to close that sale!!

• Matterport found listing properties with 3D virtual walkthroughs can achieve as many as 4X the number of inquiries and generate 49% more leads
• 98% of the home buyers look online first for homes
• 99% of sellers say a 3D tour would give their listing a competitive edge.
• 82% would switch to an agent offering 3D tours.
• Sell at a 4-9% higher sales price.
• Decrease time on the market by up to 31%.
• 90% of buyers would be more compelled by a listing with a 3D tour.

Make a case of how many people look for houses online with statistics to demonstrate the importance of professional digital content.

Add Statistics that support why Realtor should have professional digital content to promote their listing. Based on demographics. See supportive documentation on the last page.

How many buyers look for houses online?

How Professional content can attract buyers and more listings.

A statistical representation of how many people look for homes online

The world we live in today is a digital one and searching for homes is not so different. At present, homebuyers have mobile applications that allow them to filter their search according to their preferred location. In the 1980s, 22% of the home buyers looked for houses through newspaper ads. In 2016, 44% of home buyers looked for properties online.

Online listings offer virtual tours so that the viewers can check out a bunch of potential homes while narrowing down the search to a few selected houses. Thus, saving time and effort. Over 90% of the real-estate firms have websites and the most common feature among those websites are property listings.

The first step to look for properties to buy – A generational data:

• 53% of the young boomers look for properties for sale online.
• 45% of the older boomers used mobile devices to search for information on home buying.
• 77% of the silent generation search online websites.
• 99% of the Millenials looked for information online.
• 68% of the new home shoppers use mobile devices for searching for homes.

It is evident that the majority of home buyers these days weave through online portals to search for houses. Over the past decade, house hunting has become increasingly digital. Today’s empowered generation of consumers does their homework before physically visiting a house to buy.

Importance of professional digital content for Realtors

In today’s rapidly evolving and digitally driven media environment capturing a home buyer’s attention requires impeccable and professional content. Buyers use specific online tools and “local’ search terms in their home search process. 69% of the home shoppers start their research with a local term, for instance, “Houston homes for sale”.

With images, videos, and virtual tours, the buyers can experience a real-time representation of the properties. Thus, the marketing becomes much more immersive, true-to-life at the comfort of their home. 75% of the real-estate buyers preferred interactive virtual tours. The virtual tours influence their purchasing decision a lot.

Video content is any day much more engaging than images or written content. 51% of marketing professionals consider video content to generate the best ROI. Social videos generate 1200% more shares than images and texts. 64% of the consumers purchasing decision is influenced after watching social videos. Presenting a video on the landing page enhances the conversion chances by 80%. Also, viewers remember 95% of a message when presented in a video compared to 10% when reading it in text format.

Considering all these statistics, in real estate, videos are an important tool for displaying the listed properties and neighborhoods. Realtors using videos to promote and market their real estate listings will see a rise in the number of requests and offers for their properties. Videos help in putting up a face to the brand. This is what makes it much more relatable, which in turn increases sales.

Importance of 360-degree virtual tour for real estate property

With professional real-estate digital content, a 360-degree virtual tour offers a virtual walkthrough of the property, both inside and out. This allows the buyers to get a feel for the layout and scale of the home before physically visiting the property. 73% of the homeowners say that they are likely to list their home with an agent that offers to create a video for the property.

360-degree virtual tours and videos spark curiosity to hook your audience. The human attention span is not enough to entertain sluggish content. An effective video engages viewers within the first three seconds. Making it visual is the best way to make your audience learn about what you are offering as a seller.

Another important benefit of 360-degree virtual tours is, it has the potential to save your valuable time and money. As a realtor, it becomes easier to present a fantastic finished product because shooting a 360-degree virtual tour is fast, simple, requires minimal investment yet it offers a great end-product.

With the virtual tours, it becomes easier to target the specific segments of the customers having explicit requirements. With a 360-degree panoramic virtual tour, the potential home buyers feel that they are being valued. Thus, they would want to check out your property more than others.

Visuals increase the chances of selling a property for realtors. Virtual tours are a powerful marketing weapon for real estate. You can reveal the key selling points and tailor the features according to the requirements of the users. Such presentations better ROI for the developers. Customers want more information and 360-degree virtual tours offer every single detail of the property.

48% of the buyers between the age group of 40-63 expressed that they found a virtual tour of a property to be very useful. Also, 94% of the millennials with a desire to buy home stated that they look for virtual tours of the properties online while searching for homes to buy. Virtual tours keep your audience 5-10 times longer on your website. Real estate listings with a virtual home tour get 87% more views. As a realtor, you would not want to miss out on these opportunities.

An analysis of marketing trends, consumer trends and realtors

A lot of home shoppers rely on agents and open houses for bringing online research into the real world. Looking for an agent and agent-related searches on YouTube increased 46% last year. 47% of the first time home buyers used the internet to look for a home. 77% of the first time buyers drove by a home that he/she viewed online.

Both the new and existing home buyers rely on online searches while researching. Homebuilder related online searches increased by 362% while the real-estate broker related searches grew by 300%. New home buyers emphasize on the virtual tours and video showcasing.

Not only the new home buyers but also the senior home buyers look online for a home. 75% of senior home buyers do an online search for a home. The senior home shoppers put a high value on the neighborhood information and interactive maps. Other website elements like photos and property information also play an important role for home buyers.

50% of millennials prefer virtual tours to be very useful. 89% of the buyers preferred good quality photos of properties. With the increasing use of online searches, mobile applications, 360-degree virtual tours, the real-estate firms need to cope with the demanding times. 94% of the realtors prefer to communicate through emails and 93% of the real-estate firms have websites.

Realtors who are 29 years of age or younger have a real-estate blog or they are planning to create a real-estate blog. A prominent number of women realtors (74%) are active on social media. The use of drones among realtors is gradually increasing. A wide segment of realtors is planning to use drones in the near future. 20% of the realtors already use drones while 18% of the realtors are planning to use them.

YZE Media provides the highest quality professional photos, videos, 360-degree virtual tours, Aerial Photography, and other marketing materials. Our goal is to provide pristine work at an affordable price. we will never compromise on the quality of our work. Our clients include Real Estate Agents, Landlords, Real Estate Investors, AirBNB hosts, Property management, Hospitality businesses.

We are a professional Real Estate photography company that services the NJ and NY areas.